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We are pleased to announce Western’s first acquisition of an Edmonton broker and welcome our new colleagues at Sadler Insurance to the Western team!

This great partnership made sense for both groups with aligned business values and a priority on community relationships and social responsibility.

“Western teams are eager to work alongside Sadler Insurance teams to provide more insurance expertise and options to the greater Edmonton area,” said Kenny Nicholls, President & CEO of Western Financial Group.

“Sadler Insurance’s friendly employees will continue supporting their customers and surrounding communities. We are dedicated to learning the unique needs of customers and team members to ensure that we take a measured and thoughtful approach to the partnership.”

“We look forward to getting to know everyone at Sadler Insurance and building strong relationships with customers and the businesses in the area,” Nicholls added.

With our integration into the Western Financial team, customer information held by Sadler Insurance will be accessed by Western Financial Group. Western Financial understands how important it is to protect your personal information and strives to make every customer experience safe and secure.

Sadler Insurance Inc.

Established in 1936

Established in 1936, Sadler Insurance is a full service independent Edmonton insurance broker, serving all Albertans. We understand that insurance choices can be overwhelming and we aim to make the “fine print” clear for you.

Whatever your insurance requirements are, Auto, Business, Life, or Home insurance, our team of insurance professionals is ready to serve your insurance needs. Sadler is not an average insurance brokerage. We believe in building relationships with our clients and our insurance partners.

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Sadler Insurance and Car Insurance

Car insurance is a must - you can't drive without it... So why come to us? We'll give you the rundown on the best insurance prices and features that all of our partner companies have to offer. We want you to concentrate on the road, not on your insurance costs.

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Sadler Insurance and Home Insurance

Our philosophy is that your home insurance should not only be affordable and easy to understand, but that it actually provides proper coverage for all of your hard-earned possessions and most importantly, the people you care for the most.

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I have been dealing with Sharon at Sadler for the past 10+ years. She has always been kind and helpful. It’s nice being able to call or drop by and receive good personable service.

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